Output_

$55M+
Deposit Balances
$38M+
Wealth AUM
3,800+
New Accounts
Top 10%
Adobe Analytics
Financial Services Peers
$32K+
Per Month Saved
Ad Spend Optimization
3,000+
Career Websites

Experience_

  1. 2022 NOW

    Sr. Associate, Head of Digital Marketing Analytics

    First National Bank of Omaha

    → $55M+ deposits · $38M+ wealth AUM · 3,800+ new accounts · SFMC Personalization

  2. 2020 2022

    Sr. Digital Analytics Implementation Specialist

    First National Bank of Omaha

    → Top 10% AA Financial Services · SPA Analytics · Marketing Platform Migration

  3. 2014 2020

    Digital Marketing Analyst · Digital Producer

    Mutual of Omaha

    → Enterprise Analytics · $32K/mo ad spend savings · Introduced Tag Management · Fortune 300 [↑ 110]

  4. 2005 2014

    Front-End Web Developer · Digital Producer

    Firespring

    → 3,000+ client sites · 200 employees [↑ 180]

  5. 2005 NOW

    Independent Consultant

    Web Development · UI/UX · Analytics

  6. 2002 2005

    Laser Tag Marshal

    Laser Quest

    → Hardware troubleshooting · Audio systems · POS operations

Stack_

Personalization

  • Salesforce Marketing
  • SFMC Personalization
  • Adobe Target
  • Google Optimize

Analytics

  • Google Tag Manager
  • Tealium iQ
  • Adobe Launch
  • Adobe + Google

Development

  • HTML · CSS · JavaScript
  • SSJS · AMPscript
  • PHP · LAMP Stack
  • Git · Cloudflare

Accessibility

  • WCAG 2.1 AA+
  • ADA Compliance
  • Level Access
  • Axe · WAVE

Contact_

eric@eroz.io ericmrosenberg (opens in new tab)